Impact Media Design Blog

Searching the internet you can find anything you are looking for, from home appliances, days out and even design and print services. But with all these websites, how can you tell which business to buy from.

Now, you are looking for a company to design a logo for your business, which will be the first point of contact for your business for years to come, if you like; your visual identity when your away from your desk. It is very hard for some companies to accept the importance of even having a company logo, let alone having a professionally designed logo.

So back to the web again, typing the words Logo Design into a search engine will leave you mortified with hundred of sites that provide ‘professional logo design’, but how can you identify the ideal partner for your business?

Now some businesses will be advertising costs for creating your logo that will seem unrealistic, for e.g. £50 and a rapid turnaround which is usually within hours. Where as other companies either do not advertise prices or display prices from £400 and upwards. What is the difference?

Not every scenario is the same but typically the businesses which advertise a low cost, quick turn around on logos are either freelance designers whom have no business overheads and are merely looking at finding a little cash to pay his or her bills or an agency where the logos are outsourced abroad (normally to India) where they have many designers working via email.

The quick turnaround can sometimes be misinterpreted as rushed, or created from templates, as we have never used these services ourselves I can’t actually say, but when it comes to design for us and many other professional design agencies it’s our passion!

We feel that a logo or brand identity should be thought out, brainstormed and created with fresh ideas rather than templates. Developed around the business it represents and I think the difference can be seen from looking at the level of work on the designer’s portfolio.

At the end of the day your business is YOUR BUSINESS and however you feel your business’ image should be portrayed, think, is my business worth a 3 hour template customisation? Or is my business worth the dedication and customer service you receive from a professional design agency…? So is the cheaper option really for me?

As a client of Impact Media Design, we hope that we have provided your business with a high quality service, and we hope that you’re so happy with our services that you want to scream our name from the rooftops… or maybe not to that extent, but perhaps you would consider recommending our services to another business or friend.

We have developed a recommendation scheme in which previous clients can introduce new businesses to Impact Media Design. In return we will reward your business with a 10% discount voucher to use on your next order.

The best form of advertising is a recommendation and if a business hears your company singing our praises, they would be more inclined to use our services.

On that note please follow the below link which will direct you to our website where you can complete referral forms online. Once we have approved, that your friend is looking to have work carried out through Impact Media we’ll post you your 10% discount voucher.

So 2008 is here and like every New Year, businesses seem to step up the gears and organise themselves for a long list of shows and exhibitions. Whether it’s visiting or exhibiting businesses understand the importance of effective advertising and market positioning. Exhibiting at some of these trade shows can calculate massive expenses, although the return is usually worth the investment.

So how can we help? Impact Media have a variety of different display and exhibition solutions specifically tailored for these particular scenarios. Whether you are looking for modular display systems, pop up systems, roller banners or promotional material to make your display stand out from your competitors, give us a call to see how we can help!

Firstly, I hope everyone had a wonderful Christmas break and didn’t go too over the top with the celebrating on New Years Eve. So now we are all back working... well at work anyway, it’s time to look towards the future and see what the New Year means for your business. 2007 saw many new developments for Impact Media Design, our arrival into Studio 7 back in June! The launch of our new website in October and the introduction too many new products and services which we are continuing to promote throughout 2008. The most recent of which is our promotional ideas catalogue.

This month will see Impact Media Design launch a new promotional gift and incentives catalogue with over 1000 promotional products available for branding.

The new catalogue will have a variety of new and innovating products which we have collated in a new glossy catalogue. Customers, who are interested in ordering promotional items for 2008, please contact the studio today and we’ll include you in our late January mail out.

So I hope 2008 can be a successful year for all of our clients and if your have any design or print requirements please get in touch as we are only a phone call away.

I look forward to hearing from you, Happy 2008!

A little bit delayed after the New Year but the Impact Media Design promotional catalogue is now available to order through our website at www.impactbranding.co.uk or by calling the studio on 0870 609 3225.

The new catalogue boasts over 1000 promotional gifts and incentives which can be customised and branded with your company's identity.

The new catalogue contains branded clothing, acrylic keyrings, printed pens, coasters, balloons and much more. So give us a call today and order your catalogue.